Leaders make good Real Estate...
Ok, I see it, the question in your eyes! What does he mean by 'follow the leaders'?
As a Realtor you can't be a weak leader, you must have thick skin, you must have a strong personality, you have to be able to stand up to, in front of, some times confront, and follow your clients. Moreover, your clients have to trust your expertise to follow you. However, you have to lead without fear, without regret, and with conviction. One thing I run into from time to time is clients who are on a different agenda, but don't inform you of that agenda. This is where I mean 'follow the leaders', because we are the experts in our field.
Often when I speak to potential clients, they seem to think they know more about the market then I do. I don't pretend to know much about anything that I don't do first hand. In other words, I'm not going to speak on fixing cars, because I don't don't fix cars. However, everyone seems to know the Real Estate market. You hear the news, but unless you live it everyday, like fixing cars, it's hard to out expert the expert.
Realtors follow the clients lead in their search, but when it comes to what the market is doing, where it is going, what to offer, what not to offer, and the strategies to use...trust us, the experts.
Follow me on Twitter @EdinaRealty and check me out at www.JasonMooreMN.com.
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